Protecting Creative IP in the Age of AI
I am a firm believer that intellectual property, IP, can be the most important asset a business or a professional can possess. It should and
Leveraging TikTok and Instagram for Business Content
As viral videos from TikTok and Instagram influencers take over the Internet, it can be challenging to know precisely how to market your business online.
Sharing Content Makes You Look Smart
There are many benefits to sharing compelling, smart content for your business, including engaging customers and building authority as an expert in your field.
8 Ways to Leverage Content Effectively
**8 Minute Read** Content is more than a marketing asset; it’s an effective research, awareness, and intelligence tool. Discover how to leverage your content effectively here. All
5 Ways to Think Clearly
**8 Minute Read** Our brains are the ultimate leverage machines because we have the power to think clearly. And companies are tripping over themselves trying
Business Growth is more than Revenue
**5 Minute Read** An interesting dynamic is playing out in our business landscape. It seems that the general consensus that startups have to sprint at breakneck
You Have 5 Seconds to Tell Your Story
Forget the tagline. Forget the elevator pitch. Forget mission statement, long winded (worded) explanations. You have 5 seconds to get my attention before I go
HyperLeveraging Shock and Awe
**4 Minute Read** When we do something, say something or show something that is out of the ordinary or even unacceptable we leverage shock and awe.
Human Capital is the core of Business Growth
Business Growth doesn’t happen in a vacuum. It occurs because resources have been leveraged – through development or acquisition and then unleashed to create added