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BLOG, Business Strategy, Tips and hacks
April 12, 2020

5 Ways to Think Clearly

**8 Minute Read** Our brains are the ultimate leverage machines because we have the power to think clearly.  And companies are tripping over themselves trying

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BLOG, Leverage, Marketing, Tips and hacks
February 4, 2020

The 3 Rules of Leveraging Perception

We often make decisions, act on information and align our thoughts based on an initial impressions, gut feeling or perception of reality. We must be

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BLOG, Business Strategy, Tips and hacks
December 3, 2019

You Have 5 Seconds to Tell Your Story

Forget the tagline. Forget the elevator pitch.  Forget mission statement, long winded (worded) explanations. You have 5 seconds to get my attention before I go

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Meet Joel

I am a business problem solver who firmly believes in utilizing leverage in all facets of business.  You can recognize your organizations core assets for business growth, operational efficiency and enhanced profits.

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Recent Posts
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Joel Goobich has spent a career building things—companies, teams, and ideas. Drawing on decades of experience as an entrepreneur and executive, he now writes about time, leverage, judgment, and the forces that quietly shape outcomes over long horizons.

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