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logo dark logo light logo
  • Home Page
  • The Long View
    • Time Horizons
    • Leverage At Any Age
    • Stuff My Dad Never Told Me
    • Live Edge Lessons
    • Food For Thought
  • Start Here
  • About
  • Curated Essays
  • Contact
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  • Home Page
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  • Curated Essays
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BLOG, Business Strategy, Leverage
June 7, 2022

Leveraging TikTok and Instagram for Business Content

As viral videos from TikTok and Instagram influencers take over the Internet, it can be challenging to know precisely how to market your business online.

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BLOG, Business Growth, Content Marketing
May 17, 2022

Content Drives Data. Data Drives Business.

 Without the right data, your business can’t function. But how do you generate that data? Through quality, relevant content! I’ll show you how.

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BLOG, Content Marketing, Marketing
May 3, 2022

Adhesiveness is What Makes Content Marketing Work

 There are many benefits to sharing compelling, smart content for your business, including engaging customers and building authority as an expert in your field.

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BLOG, Business Strategy, Content Marketing, Leverage
April 26, 2022

Sharing Content Makes You Look Smart

 There are many benefits to sharing compelling, smart content for your business, including engaging customers and building authority as an expert in your field.

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Podcast, The HyperLeverage Podcast
May 19, 2020

Authorpreneurs – A new breed of Entrepreneurs

[buzzsprout episode='3480232' player='true'] **Thirty Eight Minute Listen ** The past 20 years or so has seen the world of publishing get completely disrupted, torn apart, and changed

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Podcast, The HyperLeverage Podcast
Content from a podcast can be repurposed and leveraged to write a book
April 24, 2020

Repurposing Content – From Podcast to Book

[buzzsprout episode='3344251' player='true'] **Twenty Seven Minute Listen ** In this episode titled Repurposing Content -  From Podcast to Book I have a conversation with David Bain, the

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Meet Joel

I am a business problem solver who firmly believes in utilizing leverage in all facets of business.  You can recognize your organizations core assets for business growth, operational efficiency and enhanced profits.

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Recent Posts
  • The Superlative Epidemic: Are We Overusing Extreme Language?
  • Protecting Creative IP in the Age of AI
  • What Every Business Can Learn From Slow Cooking
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Joel Goobich has spent a career building things—companies, teams, and ideas. Drawing on decades of experience as an entrepreneur and executive, he now writes about time, leverage, judgment, and the forces that quietly shape outcomes over long horizons.

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